Little Book of BIG Savings
About Benefits Rates Distribution Testimonials Specs Contact
  • Little Book Big Savings

    Little Book Big Savings
    Coupon Book Barrie, Ontario

    Little Book BIG SAVINGS is an upscale coupon book that is delivered to select neighbourhoods in Barrie, Ontario and the surrounding area. It is the perfect advertising vehicle for businesses whose target audience is in the mid to higher income bracket.

    Designed For Results

    This pocket-sized book is professionally designed from cover to cover ensuring a quality look throughout. Each advertiser has their own page - no getting lost in a sea of clutter. The book has a high retention factor because of the significant savings and portable size, and is in active use for the entire time the book is in use, giving you maximum exposure.

    Affordable

    The best part is, it's extremely affordable. For only $295 per issue, you can get to 22,000 homes and businesses. It isn't difficult to recoup your advertising cost at such a great rate.

    Download Your Copy

    An online version of The Little Book BIG SAVINGS is now available.
    Click here to get your copy.
  • Little Book Big Savings - Inside Sample

    Benefits

    • Low Cost
    • If you've done your homework, then you already know, our rates are exceptional.
    • Excellent frequency
    • Keeps your company "top of mind".
    • Your ad stays in the book
    • Even once your coupon is redeemed, your main ad area, logo, phone, web etc stay in the book. Only the bottom portion (coupon area) comes out.
    • Great exposure
    • Your ad is in place for the active use of the book. You get repeat exposure each time the ad is seen whether or not the coupon is redeemed.
    • Excellent retention
    • The book has a wide variety of useful coupons making it valuable to hang on to. Recipients retain the book and actively use it the entire time the book is in use, giving your ad repeat exposure.
    • Quality product
    • Quality print and stock throughout and professional art on every page with design guidelines in place to ensure the product always maintains a professional look.
    • Upscale audience
    • The book is delivered to higher income homes, and select businesses, in and around the Barrie area.
    • Handy pocket size
    • The book's small size of 4"x3" makes it easy to keep on-hand, like in a purse, wallet, pocket or glove box.
    • Measureable results
    • Coupons offer a way to measure a portion of your marketing results. You will also have the exposure from viewings of your ad that do not result in redemption.
    • Coupons with too short a shelf life don't get used because they expire too quickly. Coupons with too long a shelf life get put off and forgotten.
    • Distribution
    • The book is delivered via Canada Post with no outer envelope or other barrier to opening it.
    • FREE online ad
    • We upload each issue to littlebookBIGSAVINGS.ca. Your ad appears free of charge and you can choose to have your coupon available online or not.
    • Coupons proven effective
    • Very successful companies use coupons as an integral part of their marketing strategy because they work, they are low cost and they are measureable.

  • All Rates Include*

    • Full colour, full page advertisement in Little Book, Big Savings
    • 22,000 booklets printed on an offset press, high quality stock with matte AQ coating
    • Distributed to over 22,000 select homes/businesses in Barrie and surrounding area
    • Online ad available at www.littlebookbigsavings.ca/coupon

    Coupon Ad (Per Issue)†

    One time trial ratePer issue3 issues/year
    $295$350$295


    Non-Coupon Ad (Per Issue)†

    One time trial ratePer issue3 issues/year
    $395$450$395


    * Ad Artwork is a separate cost. Most art can be done in our studio for $75 per ad.
    Art can be submitted to us, provided it meets our print specifications and design guidelines.
    † Rates are per ad, per issue. Rates are subject to change. Contracted rates will be honoured.

  • Who gets it?

    Little Book BIG SAVINGS is distributed, free of charge, to higher income neighbourhoods in and around the Barrie area, as well as Barrie businesses

    Barrie

    6238 Barrie Southeast (south of Kempenfelt Bay, east of Highway 400)
    3064 Barrie Southwest (south of Dunlop Street, west of Highway 400)
    2275 Barrie Northwest (north of Dunlop Street, West of Bayfield Street)
    1573 Barrie Northeast (north of Kempenfelt Bay, east of Bayfield Street)
    4200 Barrie Business

    ORO-MEDONTE

    205 Shanty Bay
    406 Arbourwood Estates
    611 Horseshoe Highlands

    ESSA TOWNSHIP

    929 Thornton
    488 Utopia/Essa (Lines 6-11)

    SPRINGWATER/MINESING

    1552 Midhurst
    1079 Snow Valley Estates, Snow Valley Highlands, Anten Mills, parts of Minesing
     Distribution Pie Chart

    Distribution Area

    Distribution Area Map

     

  • Testimonials

    Here is what a few of our advertisers have said:

    "The book paid for itself the first day it came out."
    The Detail Shop (September 2010)
    "It is the most successful advertising we have done."
    Glass Lighting Gallery
    "This is going to be a wonderful form of advertising for me, and I love the look! Thanks again! We have had so many calls! Everyone keeps saying 'I got this little book in the mail...'"
    My Pre Academy
    "I have redeemed 13 coupons in the first two weeks."
    Untangled Hair Salon
    "We got about 50 coupons redeemed."
    Johnny's Seafood
    "I got 21 calls in the first day."
    The Detail Shop (November 2010)
    "We got 15 new trial students and have so far converted 8 to full time students."
    Pinnacle Martial Arts Academy
    "I have booked three new customers in the first three weeks."
    Dearborn Designs, Landscape Design Firm
    "I have gained two new interior design projects as a result of the book."
    Fab Interiors

  • Design Specs

    Quality

    To ensure a quality advertising vehicle for our clients, all pages of the book must follow the Design Guidelines listed below. We reserve the right to refuse art which doesn't meet the standards of the book and may, on some occasions, insist on a new or cleaner layout for an ad.
    Because the book is pocket-sized, it is easy to overcrowd an ad. It is our goal to help our advertisers have the most effective ad possible. Following the Guidelines and Suggestions will keep your ad working well for you.

    Design Guidelines

      AD can include :

    • No more than one main image (photo). Can also include one small inset if wanted.
    • No more than one logo.
    • No more than 10 lines of type.
    • Fonts no smaller than 7pt.

      • COUPON FRONT can include:

    • No more than one offer.
    • Fonts no smaller than 7pt.
    • MUST have a space left for us to print the line “Details on Reverse”.

      • COUPON BACK

    • Please supply text only. We will format it to match the rest of the book for consistency.
    • Limit of 52 characters per line, 7 lines of type maximum. First line must be your company name. No other info can appear on that line.
    • No logos or graphics are permitted on the coupon back as they would compete with the ad on that page.
    • Our artists will create a background colour for the back of the coupon that will match the colour used in the ad and coupon front.

      Suggestions

    • Place your image on the left, text on the right.
    • Use a strong background colour and good contrast throughout.
    • The image should be roughly half of the ad area.
    • Offer something people want.
    • Include your contact number and website in the ad area (not the coupon area) so that it is retained.
    • Change your offer with each issue.

      • Submission Specs

    • Have your ad professionally designed.
    • Ads must be submitted in high resolution (minimum 300 dpi at 100% size).
    • Art must have minimum 1/8” bleed on all sides.
    • All art must be CMYK. Spot and RGB colours will NOT print.
    • Art must be saved as either an eps, tif, or pdf.
    • Fonts must be converted to outlines, pixels or embedded, or the font must be supplied in Mac format.
    • MUST have a space left for us to print the line “Details on Reverse”.

  • Orders

    Interested in purchasing your spot in Little Book Big Savings? Fill out and submit our Insertion Contract or give us a call for more information.

    Contact Us

    T: 705-717-4611
    todd@littlebookbigsavings.ca
    15 Forest Hill Dr. Midhurst, ON, L0L 1X0

    Published by

    Home Run Deals

Little Book Big Savings © 2012 Home Run Deals. All Rights Reserved.