Little Book Big Savings
Coupon Book Barrie, Ontario

Little Book BIG SAVINGS is an upscale coupon book that is delivered to select neighbourhoods in Barrie, Ontario and the surrounding area. It is the perfect advertising vehicle for businesses whose target audience is in the mid to higher income bracket.

Designed For Results

Affordable

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Benefits

• Low Cost
• If you've done your homework, then you already know, our rates are exceptional.
• Excellent frequency
• Every two months keepsyour company "top of mind".
• Your ad stays in the book
• Even once your coupon is redeemed, your main ad area, logo, phone, web etc stay in the book. Only the bottom portion (coupon area) comes out.
• Great exposure
• Your ad is in place for two months of active use of the book. You get repeat exposure each time the ad is seen whether or not the coupon is redeemed.
• Excellent retention
• The book has a wide variety of useful coupons making it valuable to hang on to. Recipients retain the book and actively use it over a two month period, giving your ad repeat exposure.
• Quality product
• Quality print and stock throughout and professional art on every page with design guidelines in place to ensure the product always maintains a professional look.
• Upscale audience
• The book is delivered to higher income homes, and select businesses, in and around the Barrie area.
• Handy pocket size
• The book's small size of 4"x3" makes it easy to keep on-hand, like in a purse, wallet, pocket or glove box.

• Non-competing ad categories
• We will only accept one advertiser for each product or service category. There are a couple of categories that are an exception to this (like restaurants) but most categories can have only one advertiser per issue. This ensures the best possible results for our advertisers.
• Measureable results
• Coupons offer a way to measure a portion of your marketing results. You will also have the exposure from viewings of your ad that do not result in redemption.
• 2 month shelf life
• Coupons with too short a shelf life don't get used because they expire too quickly. Coupons with too long a shelf life get put off and forgotten. Two months is the perfect time frame for maximum use.
• Distribution
• The book is delivered via Canada Post with no outer envelope or other barrier to opening it.
• FREE online ad
• We upload each issue to littlebookBIGSAVINGS.ca. Your ad appears free of charge and you can choose to have your coupon available online or not.
• Coupons proven effective
• Very successful companies use coupons as an integral part of their marketing strategy because they work, they are low cost and they are measureable.

All Rates Include*

Coupon Ad (Per Issue)^†

Non-Coupon Ad (Per Issue)^†

Barrie - Northeast

Barrie - Northwest, Southeast & Southwest

Publication Schedule

Quality

To ensure a quality advertising vehicle for our clients, all pages of the book must follow the Design Guidelines listed below. We reserve the right to refuse art which doesn't meet the standards of the book and may, on some occasions, insist on a new or cleaner layout for an ad.

Design Guidelines

AD can include :

• No more than one main image (photo). Can also include one small inset if wanted.
• No more than one logo.
• No more than 10 lines of type.
• Fonts no smaller than 7pt.

COUPON FRONT can include:

• No more than one offer.
• Fonts no smaller than 7pt.
• MUST have a space left for us to print the line “Details on Reverse”.

COUPN BACK

• Please supply text only. We will format it to match the rest of the book for consistency.
• Limit of 52 characters per line, 7 lines of type maximum. First line must be your company name. No other info can appear on that line.
• No logos or graphics are permitted on the coupon back as they would compete with the ad on that page.
• Our artists will create a background colour for the back of the coupon that will match the colour used in the ad and coupon front.
• All coupons have the same expiry date (approximately 2 month shelf life from the time of publication).

Suggestions

• Place your image on the left, text on the right.
• Use a strong background colour and good contrast throughout.
• The image should be roughly half of the ad area.
• Offer something people want.
• Include your contact number and website in the ad area (not the coupon area) so that it is retained.
• Change your offer with each issue.

Submission Specs

• Have your ad professionally designed.
• Ads must be submitted in high resolution (minimum 300 dpi at 100% size).
• Art must have minimum 1/8” bleed on all sides.
• All art must be CMYK. Spot and RGB colours will NOT print.
• Art must be saved as either an eps, tif, or pdf.
• Fonts must be converted to outlines, pixels or embedded, or the font must be supplied in Mac format.
• MUST have a space left for us to print the line “Details on Reverse”.

Orders

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